Brand voice kit

pacpio-team/brand-voice-kit
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Owner: Pacpio Team Made by the Pacpio team
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voice-check-example.md

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Example: voice check

Input

A contractor's draft for the bakery's website: "Welcome to Krusty! We are passionate about delivering a seamless bakery experience with premium, artisanal products. Whether you're a busy professional or a family, we've got you covered!"

Result

Verdict: not yet. Three avoided words, two machine patterns, no fact about the bakery.

Rule Verdict Quote Fix
Words we avoid off "passionate", "seamless", "premium, artisanal" "We bake sourdough, rye and croissants every morning from six."
No stock openers off "Whether you're a busy professional or a family" "Families and the offices on Lange Street buy most of it before noon."
Exclamation marks: one per text at most off two in three sentences keep none; the facts carry it
We say how it is made off no times, no flour, no butter add "36 hours for the sourdough, French butter in the croissants"
Casual 2, "you" and "we" matches "we", "you" keep

Rewritten (only the lines that were off): "Krusty is the bakery on Lange Street. We bake sourdough, rye and croissants every morning from six: 36 hours for the sourdough, French butter in the croissants. Families and the offices nearby buy most of it before noon, so come early."

Logged: 2026-10-23, website section, contractor, not yet, avoided words and no facts.

# Example: voice check## InputA contractor's draft for the bakery's website: "Welcome to Krusty! We are passionate about delivering a seamless bakery experience with premium, artisanal products. Whether you're a busy professional or a family, we've got you covered!"## ResultVerdict: not yet. Three avoided words, two machine patterns, no fact about the bakery.| Rule | Verdict | Quote | Fix ||---|---|---|---|| Words we avoid | off | "passionate", "seamless", "premium, artisanal" | "We bake sourdough, rye and croissants every morning from six." || No stock openers | off | "Whether you're a busy professional or a family" | "Families and the offices on Lange Street buy most of it before noon." || Exclamation marks: one per text at most | off | two in three sentences | keep none; the facts carry it || We say how it is made | off | no times, no flour, no butter | add "36 hours for the sourdough, French butter in the croissants" || Casual 2, "you" and "we" | matches | "we", "you" | keep |Rewritten (only the lines that were off):"Krusty is the bakery on Lange Street. We bake sourdough, rye and croissants every morning from six: 36 hours for the sourdough, French butter in the croissants. Families and the offices nearby buy most of it before noon, so come early."Logged: 2026-10-23, website section, contractor, not yet, avoided words and no facts.