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What does the Pacpio project pacpio-team/brand-voice-kit do?
Example: define voice
Input
Brand: Krusty, a neighbourhood bakery; customers are families and office workers nearby. Three words: honest, warm, a bit cheeky. Two texts that sound like us (a popular post: "Sourdough takes us 36 hours. You can have it in 36 seconds, the shop is open." and a sign: "Sold out by noon most days. Sorry, and also not sorry."); one that does not (a flyer written by an agency: "Experience the artisanal excellence of premium baked goods crafted with passion").
Result (brand.md, shortened)
Who we are, in three words: honest (we say how long things take and when we run out), warm (we talk to neighbours, not to "consumers"), a bit cheeky (one wink per text, never at the customer's expense).
Tone on four scales: Funny 2 (one joke, then facts), Casual 2 ("you", contractions, short lines), Irreverent 2 (we tease ourselves, not others), Matter-of-fact 4 (times, hours, prices).
Traits
| Trait | Means | Does not mean | A line that sounds like us |
|---|---|---|---|
| We say how it is made | times, flour, butter, by name | "artisanal", "premium", "passion" | "Sourdough takes us 36 hours." |
| We talk like a neighbour | "you", "we", the street's name | "valued customers", "dear guests" | "The shop is open." |
| One wink | one playful line per text | puns in every sentence | "Sorry, and also not sorry." |
Words we avoid: artisanal (says nothing; say what we do), premium (say the butter), experience (say the bread), passion (show it, never say it).
Sentences that do not sound like us: "Experience the artisanal excellence of premium baked goods crafted with passion": four avoided words and no fact.
Saved to brand.md. The post and the sign saved to examples/ as post-sourdough-36-hours.md and sign-sold-out.md.
# Example: define voice## InputBrand: Krusty, a neighbourhood bakery; customers are families and office workers nearby. Three words: honest, warm, a bit cheeky. Two texts that sound like us (a popular post: "Sourdough takes us 36 hours. You can have it in 36 seconds, the shop is open." and a sign: "Sold out by noon most days. Sorry, and also not sorry."); one that does not (a flyer written by an agency: "Experience the artisanal excellence of premium baked goods crafted with passion").## Result (brand.md, shortened)Who we are, in three words: honest (we say how long things take and when we run out), warm (we talk to neighbours, not to "consumers"), a bit cheeky (one wink per text, never at the customer's expense).Tone on four scales: Funny 2 (one joke, then facts), Casual 2 ("you", contractions, short lines), Irreverent 2 (we tease ourselves, not others), Matter-of-fact 4 (times, hours, prices).Traits| Trait | Means | Does not mean | A line that sounds like us ||---|---|---|---|| We say how it is made | times, flour, butter, by name | "artisanal", "premium", "passion" | "Sourdough takes us 36 hours." || We talk like a neighbour | "you", "we", the street's name | "valued customers", "dear guests" | "The shop is open." || One wink | one playful line per text | puns in every sentence | "Sorry, and also not sorry." |Words we avoid: artisanal (says nothing; say what we do), premium (say the butter), experience (say the bread), passion (show it, never say it).Sentences that do not sound like us: "Experience the artisanal excellence of premium baked goods crafted with passion": four avoided words and no fact.Saved to brand.md. The post and the sign saved to examples/ as post-sourdough-36-hours.md and sign-sold-out.md.