Brand voice kit

pacpio-team/brand-voice-kit
Copy project link
Public
Anyone can see and download this project, even without signing in.
Owner: Pacpio Team Made by the Pacpio team
Made by the Pacpio team
Report

Use it with your AI

Works in Claude, ChatGPT or any other AI

  1. Step 1: Connect your AI

    Do it once. It takes a minute.

    Connect your AI

  2. Step 2: Ask your AI

    Paste this into your chat:

    What does the Pacpio project pacpio-team/brand-voice-kit do?

Make a copy Sign in to get your own project to change. Download a copy All files in one ZIP. The copy doesn’t update by itself.

copy-rules.md

1.8 KB · 26 lines
Copy the text
Download this file

Copy rules

Rules for any text in the brand's voice, on top of the voice page.

Six style rules

  1. Simple over complex: "use", not "utilise"; "help", not "facilitate".
  2. Specific over vague: a number, a name, a time, instead of "fast", "quality", "innovative".
  3. Active over passive: "We bake at six", not "Bread is baked in the morning".
  4. Confident over hedged: cut "very", "really", "quite", "almost".
  5. Show over tell: the outcome, not the adverb. "Ready in ten minutes" beats "quickly".
  6. Honest over loud: no invented numbers, reviews or awards; a missing fact is [NEED: …], not a guess.

Seven patterns that give away a machine

  1. Contrast reveal: "It's not X, it's Y." Say Y, with the reason.
  2. Negation list: "No fees, no forms, no waiting." Say what does happen; keep one real absence if it matters.
  3. Trailing pile-on: a claim, a comma, three more clauses. End at the claim.
  4. Self-answered question or colon reveal: "The result? More time." "The best part: it learns." Write a normal sentence.
  5. Stock openers: "In today's fast-paced world", "Whether you're X or Y", "Say goodbye to", "Unlock", "Take it to the next level". Open with the reader's situation or a fact.
  6. Placeholder words: seamless, robust, powerful, streamline, empower, elevate. Replace with the fact they stand for.
  7. An exclamation mark in every paragraph, three adjectives in a row, every sentence starting the same way.

The swap test

Read each sentence and ask: would it work unchanged on a competitor's site? If yes, rewrite it from a fact about this brand: what it does, for whom, since when, how. If the fact is missing, mark [NEED: differentiator].

How to fix

Go back to the facts and rewrite from them. Swapping synonyms creates new tells. Keep the brand's register: a formal sentence with a specific claim is fine; a casual sentence with nothing in it is not.

# Copy rulesRules for any text in the brand's voice, on top of the voice page.## Six style rules1. Simple over complex: "use", not "utilise"; "help", not "facilitate".2. Specific over vague: a number, a name, a time, instead of "fast", "quality", "innovative".3. Active over passive: "We bake at six", not "Bread is baked in the morning".4. Confident over hedged: cut "very", "really", "quite", "almost".5. Show over tell: the outcome, not the adverb. "Ready in ten minutes" beats "quickly".6. Honest over loud: no invented numbers, reviews or awards; a missing fact is [NEED: …], not a guess.## Seven patterns that give away a machine1. Contrast reveal: "It's not X, it's Y." Say Y, with the reason.2. Negation list: "No fees, no forms, no waiting." Say what does happen; keep one real absence if it matters.3. Trailing pile-on: a claim, a comma, three more clauses. End at the claim.4. Self-answered question or colon reveal: "The result? More time." "The best part: it learns." Write a normal sentence.5. Stock openers: "In today's fast-paced world", "Whether you're X or Y", "Say goodbye to", "Unlock", "Take it to the next level". Open with the reader's situation or a fact.6. Placeholder words: seamless, robust, powerful, streamline, empower, elevate. Replace with the fact they stand for.7. An exclamation mark in every paragraph, three adjectives in a row, every sentence starting the same way.## The swap testRead each sentence and ask: would it work unchanged on a competitor's site? If yes, rewrite it from a fact about this brand: what it does, for whom, since when, how. If the fact is missing, mark [NEED: differentiator].## How to fixGo back to the facts and rewrite from them. Swapping synonyms creates new tells. Keep the brand's register: a formal sentence with a specific claim is fine; a casual sentence with nothing in it is not.